The balanced scorecard links performance measures across the following areas:

-The customer perspective (“How do customers view our company?”)
-The internal perspective (“What must we excel at?”)
-The innovative and learning perspective (“Can we continue to improve? Can we continue to create value?”)
-The financial perspective (“How do we look to shareholders?”)

Scorecard Links Performance Measures

The balanced scorecard links performance measures across the following areas:

-The customer perspective (“How do customers view our company?”)
-The internal perspective (“What must we excel at?”)
-The innovative and learning perspective (“Can we continue to improve? Can we continue to create value?”)
-The financial perspective (“How do we look to shareholders?”)

The balanced scorecard links performance measures across the following areas:

-The customer perspective (“How do customers view our company?”)
-The internal perspective (“What must we excel at?”)
-The innovative and learning perspective (“Can we continue to improve? Can we continue to create value?”)
-The financial perspective (“How do we look to shareholders?”)

The balanced scorecard links performance measures across the following areas:

-The customer perspective (“How do customers view our company?”)
-The internal perspective (“What must we excel at?”)
-The innovative and learning perspective (“Can we continue to improve? Can we continue to create value?”)
-The financial perspective (“How do we look to shareholders?”)

The balanced across the following areas:

-The customer perspective (“How do customers view our company?”),
-The internal perspective (“What must we excel at?”),
-The innovative and learning perspective (“Can we continue to improve? Can we continue to create value?”),
-The financial perspective (“How do we look to shareholders?”)

The balanced scorecard links measures across the following areas:

-The customer perspective (“How do customers view our company?”)
-The internal perspective (“What must we excel at?”)
-The innovative and learning perspective (“Can we continue to improve? Can we continue to create value?”)
-The financial perspective (“How do we look to shareholders?”) The balanced across the following areas:

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