How Social Media Channels Impacts An University On Their Core Business: Select any one from the list below:
• Charles Darwin University
• University of Melbourne
• Australian National University
• Monash University
• RMIT University
Consider their presence in Australian market only. Examine their website and
social media presence (including LinkedIn Facebook Twitter and any others).

How Social Media Channels Impacts An University On Their Core Business
Analyze the impact of Social Media on their core business. For this purpose
you will need to follow these steps. How Social Media Channels Impacts An University On Their Core Business
Select any institution from the list above that you would like to investigate within
Australia. How Social Media Channels Impacts An University On Their Core Business
Identify all their social media channels and what they are being used for (for
example they may be using social media for recruitment marketing sales
creating a presence and increasing the reach etc)
Analyze how each of these channels are being used by the business and
report this.


Establish the positives and negatives of the use of social media. Identify any
issues or problems with the current social media usage.
Identify additional social media channels that can be used to enhance their
business and profits.
Provide clear recommendations with a forward planning strategy as to what the
business should do with justifications. This may include removing some
channels that are not reliable adding on more channels or a better mix etc.
Tables, graphs, visuals may be used as embedded in the text.
References will be as per Harvard Referencing style, in text citations and a list
of references.


Assessment criteria: The assessment criterion is mentioned in the assessment rubrics for the
assessment item. Consider their presence in Australian market only. Examine their website and
social media presence (including LinkedIn Facebook Twitter and any others).
Analyze the impact of Social Media on their core business. For this purpose
you will need to follow these steps.
Select any institution from the list above that you would like to investigate within
Australia.
Identify all their social media channels and what they are being used for (for
example they may be using social media for recruitment marketing sales
creating a presence and increasing the reach etc)

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