BCO112 Marketing Management FINAL ASSIGNMENT
For the FINAL assignment, you should answer the following 2 questions. 60% of the final grade. 30% each question.
- Define the following concepts and apply them for a sunglass product (Like Rayban), please:BCO112 Marketing Management
Segmentation:
Targeting:
Positioning:
- Could you explain the 4P´s (Product, Price, Place and Promotion) and provide an example in the real life?
Task formalities and details
Include all details of the task, including:
- Learning outcomes 3 & 4 for questions from 3 & 4,
- PDF file uploaded it on Turnitin in Moodle
Formalities:
- Word count: 1500
- Cover Table of Contents References and Appendix are excluded from the total word count.
- Group of 2 people,
- Font: Arial 12 5 pts.,
- Text alignment: Justified.,
- The in-text References and the Bibliography have to be in Harvard’s citation style.
Submission: Week 4 – deadline Sunday 18th July 2021 – with a weighting of 60%
RUBRICS
| Exceptional 90-100 | Good 80-89 | Fair 70-79 | Marginal fail 60-69 | |
| Knowledge & Understanding (30%) | Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner. | Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary. | Student understands the task and provides minimum theory and/or some use of vocabulary. | Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary. |
| Application (25%) | Student applies fully relevant knowledge from the topics delivered in class. | Student applies mostly relevant knowledge from the topics delivered in class. | Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident. | Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident. |
| Critical Thinking (25%) | Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors. | Student critically assesses in good ways, drawing conclusions from relevant authors and references. | Student provides some insights but stays on the surface of the topic. References may not be relevant. | Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources. |
| Communication (20%) | Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck | Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck | Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident. | Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident. |