Investigate a Business Problem: A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence.

Case Study – Sink or SWIM

Investigate a Business Problem

Preparing the Case

Before you begin writing, follow these guidelines to help you prepare and understand the case study:

· Read and Examine the Case Thoroughly

  • Take notes, highlight relevant facts, underline key problems.

· Focus Your Analysis

  • Identify two to five key problems.
  • Why do they exist?
  • Who is impacted?
  • Who is responsible for them?

· Uncover Possible Solutions/Changes Needed

  • Review course readings, discussions, outside research, and your experience.

· Select the Best Solution

  • Consider strong supporting evidence, pros, and cons. Is this solution realistic?

Investigate a Business Problem

Writing the Case Study Analysis

Once you have gathered the necessary information, a draft of your analysis should include these general sections, but these may differ depending on your assignment directions or your specific case study:

· Introduction

  • Identify the key problems and issues in the case study.
  • Formulate and include a thesis statement, summarizing the outcome of your analysis.

· Background

  • Set the scene: background information, relevant facts, and the most important issues.
  • Demonstrate that you have researched the problems in this case study.

· Evaluation of the Case

  • Outline the various pieces of the case study that you are focusing on.
  • Evaluate these pieces by discussing what is working and what is not working.
  • State why these parts of the case study are or are not working well.

· Proposed Solution/Changes

  • Provide specific and realistic solution(s) or changes needed.
  • Explain why this solution was chosen.
  • Support this solution with solid evidence, such as:

Investigate a Business Problem

§ Concepts from class (text readings, discussions, etc.)

§ Outside research

§ Personal experience (anecdotes)

· Recommendations

  • Determine and discuss specific strategies for accomplishing the proposed solution.
  • If applicable, recommend further action to resolve some of the issues.

What should be done and who should do it?

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