Internal Environment Analysis

Your final presentation should include the following elements:

1. Perform an internal environment analysis of your company to understand the company’s current business environment and future goals. Present the results of your analysis.
   1. Overview (slide 1): Provide a brief overview of the company’s products, services, and customer base.
   2. Existing entities (slides 2–3): Identify at least two existing partnerships, mergers, or acquisitions. Explain how these entities contribute to the company’s revenue or market share.
   3. Five-year goals (slide 4): Speculate on what the company wants to achieve in the next five years by considering their mission statement, values and goals, and relevant sections of their sustainability report.
2. Perform an external environment analysis of your company to identify the company’s competitive environment and find an opportunity the company can utilize to grow its revenue or market share in the industry. Present the results of your analysis.
   1. Competitors (slide 5): Identify at least two of your company’s top competitors and explain how they compete with your company.
   2. Competitive advantages (slides 6–11): Evaluate your company’s competitive advantages.
      1. Summarize the unique skill sets, products, location, and values of your company.
      2. Use Porter’s five forces to analyze your company’s competitiveness and growth potential in its industry. Assign a rating to your company for each of Porter’s five forces as very high (VH), high (H), low (L), or very low (VL). Justify your ratings.
   3. Area of opportunity (slides 12–13): Identify one area of opportunity that will help your company increase its revenue or market share over the next five years. Explain how this opportunity can lead to an increase in revenue or market share.
3. Conduct a buy-build-ally analysis for your company and recommend actions your company can take to realize your identified opportunity within five years.
   1. Implementation strategy (slides 14–17): Recommend an implementation strategy for your company.
      1. Determine whether the company will need to buy, build, or ally with another company. Consider the skills, facilities, products, and services the company will need, to capitalize on the identified opportunity.
      2. Use the speaker notes of your presentation to explain the strategy behind your buy, build, and ally recommendations.
   2. Timeline (slides 18–19): Construct a timeline of what your company should achieve by the end of each year for the next five years.

(Note: Use both on-slide text and narration or speaker notes to convey your information effectively. If narration is not possible, precise and extensive speaker notes should be used, while addressing all of the rubric elements in the presentation. For example, you can use brief bulleted lists summarizing the highlights of your analysis on the slide and include more detailed explanations in your narration or speaker notes.)